yes without how
is useless.

pricing creativity

Strategic Brand Clarity  >  Verbal Brand Clarity  >  Visual Brand Clarity

Brand identity pricing can vary widely. An agency might charge $20,000 to $200,000, depending on who they are and the scope of the project. But not all businesses need to invest that much.

I’ve created identities for businesses and entrepreneurs for over two decades and I’m often able to bring agency-level design and expertise to the same project at a fraction of the cost. 


brand discovery + strategy consulting 


Brand discovery and strategy consulting are essential components of building a successful brand. As a business, it is crucial to understand your brand's purpose, values, and target audience. The following steps can guide you through the process of brand discovery and strategy consulting:

Conduct a brand audit: A brand audit involves analyzing your brand's current position in the market, identifying your brand's strengths, weaknesses, opportunities, and threats. This helps you understand where your brand stands and how it compares to your competitors.

Define your brand purpose and values: Your brand purpose defines why your brand exists, what it stands for, and what it aims to achieve. Your brand values are the guiding principles that define your brand's culture and behavior. It is essential to clearly define your brand purpose and values to ensure that all your brand activities align with your brand's vision.

Identify your target audience: To build a successful brand, you need to understand your target audience's needs, preferences, and behaviors. This involves conducting market research to gain insights into your target audience's demographics, psychographics, and buying habits.

Develop a brand positioning strategy: Brand positioning refers to how you position your brand in the market relative to your competitors. It involves identifying your brand's unique selling proposition (USP) and creating a brand message that resonates with your target audience.

Identify your unique selling proposition (USP): Your USP is what makes your brand stand out from your competitors. It should be a clear and concise statement that communicates your brand's value proposition to your target audience.

Develop a brand communication strategy: A brand communication strategy outlines how you will communicate your brand message to your target audience. This includes choosing the appropriate channels, messaging, and tone of voice.

identity design

$1550 - $1950

Brand identity design is the process of creating the visual elements that represent your brand, such as your logo, color palette, typography, and other design elements. These visual elements help create a consistent brand image across all marketing and branding materials.

The following are key steps to developing a strong brand identity design:

Research and analyze: Before creating any designs, it's important to research your target audience, your competitors, and your industry. This helps you understand the visual language and design trends that are prevalent in your market.

Define your brand's personality: Your brand's personality refers to the characteristics that define your brand, such as friendly, professional, or innovative. Your brand's personality should be consistent with your brand's values and mission.

Communicate your brand positioning and attributes: Once you have defined your brand positioning and attributes, it's important to communicate them consistently across all marketing and branding materials. This includes your website, social media, advertising, and other marketing channels.

Develop a logo: Your logo is the most important visual element of your brand. It should be simple, memorable, and reflect your brand's personality. Your logo should also be versatile and work well in a variety of sizes and applications.

Choose a color palette: Colors play a significant role in brand identity design. Choose colors that are consistent with your brand's personality and values. It's important to select a color palette that can be used consistently across all brand materials.

Select typography: Choose fonts that are easy to read and reflect your brand's personality. It's important to select a font family that can be used consistently across all marketing materials.

Create supporting visual elements: In addition to your logo, color palette, and typography, consider creating supporting visual elements such as patterns, icons, or illustrations. These elements can help enhance your brand's visual identity and create a more cohesive brand image.

Develop brand guidelines: Once your brand identity design is complete, it's important to develop brand guidelines that outline how to use the visual elements consistently across all marketing and branding materials. This ensures that your brand is presented consistently and professionally across all channels.

marketing collateral design

$1350 +

Designing marketing collateral for a business involves creating visually appealing and informative materials that promote the brand, products, or services. Here are some key steps to consider when designing marketing collateral:

Determine the goals of your marketing collateral: What do you want to achieve with your marketing collateral? Do you want to increase brand awareness, promote a product or service, or generate leads? Setting clear goals will help you determine the most effective design elements.

Choose your format: Determine the format for your marketing collateral, such as brochures, flyers, postcards, or banners. Consider the purpose and target audience of your collateral when selecting the format.

Develop the content: Write compelling and concise copy that communicates the benefits and features of your product or service. Use visuals, such as photos, illustrations, or infographics, to reinforce your message.

Create the design: Use design software, such as Adobe Creative Suite to create your marketing collateral. Ensure that the design is visually appealing and easy to read, with a clear hierarchy of information.

Review and revise: Before finalizing your marketing collateral, review it for accuracy, consistency, and overall effectiveness. Make revisions as necessary.

Print, Implement or Distribute: Once your marketing collateral is complete, print it or distribute it online to reach your target audience.

customer experience design 

$650 +

Designing customer experience solutions involves creating a positive and memorable experience for customers at all stages of their journey with a business. Here are some key steps to consider when designing customer experience solutions:

Understand your customers: Develop a deep understanding of your customers' needs, wants, and pain points. Use customer data and feedback to identify areas of improvement.

Define your customer journey: Map out your customers' journey from start to finish, identifying all touchpoints and interactions with your business. This will help you understand how to design a positive experience at each stage.

Set experience goals: Define specific goals for each touchpoint in the customer journey. These goals should focus on providing a positive and memorable experience for the customer.

Develop customer-centric processes: Design your internal processes around the customer experience. This includes developing policies and procedures that prioritize the customer's needs and wants.

Train employees: Train your employees to deliver a positive and memorable experience for customers. This includes teaching them how to communicate effectively, empathize with customers, and resolve issues quickly.

Create a feedback loop: Implement a feedback loop that allows customers to provide feedback on their experience with your business. Use this feedback to make continuous improvements to the customer experience.

Continuously improve: Continuously evaluate and improve the customer experience. Use customer feedback, employee feedback, and data analytics to make informed decisions about how to improve the experience.

full service branding solution

$6350 +

Brand Discovery + Strategy

Brand Positioning + Messaging

Identity Design + Style Guide

Marketing Collateral (online/offline)

- Stationary

- Social Media Content-ads

- Environmental Design

- Promotional Design

Customer Experience Solutions

my project engagement
process document

A step by step process to ensure your success when embarking on a project with Michael K. Bigos.

Graphic design is easy. Branding requires a professional + your brand’s story should not be focused on a product or service - instead on the experience it provides your customer. This simple guide is designed to help ease any anxiety or concern about taking on a project for your business.

Download this FREE Document >>

branding bootcamps
+ consulting

The 1-Day Branding Bootcamp™ is full day interactive workshop giving you a deep dive into brand strategy, attributes, messaging, and the art of story-telling, so you can effectively position and grow your business.