Precision Couplings

A safer, stronger connection.

Innovative Products. Growing Company. A Branding Facelift to align it all. Precision Couplings, a leader in developing innovative couplings and connectors serving the oilfield industry. Precision was ‘stuck’ in the cycle of mundane marketing, and uninspiring connections with their internal workforce and their customers.

Platinum DotCOMM Awarded for Marketing & Branding Excellence

Platinum dotCOMM Awarded for a brand redesign and realignment campaign for Precision Couplings, a company serving the OCTG (oil country tubular goods) industry in Houston, TX.

The multi-channel campaign encompassed a full brand overhaul, both visually and philosophically. A strategic communications plan was devised to redesign, promote and market the company’s brand to reflect its innovation and leadership in the field. In addition, a series of social and digital marketing collateral was created that would allow their client’s stakeholders, employees, and customers to better engage with the brand.

The award highlights excellence in the category of Digital Marketing & Communication campaigns. This award is one of less than half a dozen in Florida to have been awarded platinum recognition.


The Objective

Oil exploration is an industry that is often misunderstood, therefore it was essential to underline the extraordinary process that Precision undergoes to ensure maximally safe and responsible products.Transform an typical approach to marketing ‘oil-drilling’ and couplings/connections while communicating a clear and compelling message was just the beginning of this project’s challenges. Aligning a disconnected company culture and attaining buy-in to a new brand, message, and direction was equally challenging.


Scope

  • Brand Strategy

  • Updated Logo & Typeface

  • Promotional Copywriting

  • Digital and Social Media Assets

  • Press Materials

  • Strategic Corporate Communications

  • Brand Guidelines, Conventions, Color Layouts

  • Product brochures

  • Marketing Collateral & Promotional Items

  • Commercial Website

  • 3 – Subsidiary brands, collateral and landing pages


Prior Brand Identity Lockup

New Brand Identity Lockup

Developing The Strategy

The approach to determine the way-ahead for Precision’s new branding identity was a direct and thorough process. Michael Bigos and his colleague, Marketing Specialist, Michelle Lynch conducted interviews and meetings with Precision’s CEO, engineers, leadership, sales leads, and workforce within varied departments to understand the internal and external experiences of the company. With this information competitive and brand audits were conducted and the new brand identity was both designed and communicated with clarity, cohesion, and was implemented into online and offline mediums.


Understanding The Market

To understand the needs of these customers, unique user profiles were created to represent the range of needs across the industry. “Keeping you connected” communicates the areas of the industry (Safety, Material-spend, and Time Management) which play crucial roles in the industries ability to determine their preferred vendor(s) for couplings and connections. Communicating these strengths painted a clear picture of Precision’s ability to to deliver true on these promises to the demographics, psychographics, needs and wants of their customers.


Web Site Interfaces

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