Branding Made Simple

A blog is dedicated to making branding simple by educating business owners about creative services, design-thinking, and tips on how to successfully navigate common design-related challenges so you can get noticed and grow your business.


Breathe;
Rebranding doesn't have to be scary!

Author - Michael K. Bigos
The truth is - rebranding your product, service or company isn't that scary. It's a calculated risk based in data, understanding of your audience and the idea of adding value into areas of your company where otherwise, value had been amiss or at least, where there's untapped potential for deeper connection and loyalty. Read More >>

Stop 'Shouting' and Invite Them In

Author - Michael K. Bigos
Sure, it sounds good to be in the forefront of your industry, however, at what cost? Likewise, it may feel good to remain in the shadows of social media for the sake of 'remaining true' to yourself as a business owner but where is the balance?

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Do you really need a logo?

Author - Michael K. Bigos
The answer is yes and no. Of course, you want to get noticed and stand out. So, it's easy, right? Maybe. Maybe not. Explore the reasons why you would or would not need a logo for your business or next 'big idea.'

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5 Steps to Successfully Launch Your Brand

Author - Michael K. Bigos
Many people know of the individual items in formulation of their business's brand and recognize their importance. However, coincidentally, they are often unaware of how these aspects coincide, or in what order they should be tackled. This article will map out the steps needed to successfully launch or relaunch your business's brand into the marketplace.

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