The Truth of Do-It-Yourself Branding
Why Hiring a Professional Brand Identity Designer Is a Game-changer for Your Business

Author - Michael K. Bigos



Greetings, fellow brand enthusiasts! In the ever-evolving landscape of business, one thing remains constant: the power of a strong and memorable brand. Your brand is the essence of your business, the visual and emotional connection that sets you apart from the competition. It's your first impression, your calling card, and your lasting legacy. With over 20 years of experience in brand identity design, I'm here to shed light on a topic that often comes up in today's digital age: the true cost of DIY branding.

Sure, the idea of saving money by designing your own brand identity might seem tempting. After all, there are countless tools and resources available online. But, as someone who has witnessed the results of both DIY and professionally crafted brands, I can attest that the true cost of DIY branding often outweighs any initial savings. Let's dive in and explore why hiring a professional designer is almost always the better choice.

Expertise and Experience

One of the most significant advantages of working with a professional designer is their expertise and experience. Designing a brand identity involves more than just creating a logo; it requires a deep understanding of design principles, psychology, and market trends. A seasoned designer brings years of knowledge to the table, allowing them to make informed decisions that align with your brand's goals and values.

Professional designers can also anticipate potential challenges and navigate them with ease. They know how to create scalable and versatile brand assets that will stand the test of time, ensuring that your brand remains relevant and adaptable in a constantly changing world.

Brand Designer vs Graphic Designer:  What's the difference?

 Brand designers and graphic designers are both professionals in the field of visual communication, but they have distinct roles and responsibilities. Here's a breakdown of the key differences between the two:

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Brand Designer:

Focus on Brand Identity: Brand designers specialize in creating and shaping a brand's identity. They are concerned with the overall look, feel, and perception of a brand. This includes defining the brand's personality, values, and positioning in the market.

Graphic Designer:

Time is Money

DIY branding can be an incredibly time-consuming endeavor. As a business owner, your time is precious, and every hour spent on designing your brand is an hour taken away from growing your business. While DIY may seem cost-effective on the surface, the opportunity cost of not dedicating your time to strategic business activities can be substantial.

Professional designers work efficiently and can complete a branding project in a fraction of the time it might take an amateur. This means you can launch your brand faster, start attracting customers, and generate revenue sooner.

First Impressions Matter

Your brand's first impression can make or break your business. When potential customers encounter your brand, whether through your website, social media, or marketing materials, they form an immediate opinion. A professionally designed brand creates a positive and lasting impression, conveying trust, credibility, and professionalism.

On the other hand, a poorly executed DIY brand may send the wrong message, making it challenging to establish your business in a competitive market. Remember, it's not just about aesthetics; it's about communicating the essence of your brand effectively.

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Consistency is Key

Maintaining a consistent brand image across all touch-points is crucial for building brand recognition and trust. Professional designers are experts at creating comprehensive brand guidelines that ensure uniformity in your visual identity. This consistency extends from your logo and color palette to typography and design elements.

DIY branding often leads to inconsistencies, as individuals may lack the knowledge and tools needed to maintain a cohesive look. Inconsistencies can confuse your audience and weaken your brand's impact.

Cost of Rebranding

If your DIY branding efforts fall short, you may eventually find yourself facing the need to rebrand. Rebranding can be a costly and time-consuming process, involving changes to your logo, marketing materials, and online presence. It's far more cost-effective to invest in professional branding from the start to avoid the expenses and disruptions that come with rebranding.


In the world of branding, the old adage "you get what you pay for" rings true. While DIY branding may appear cost-effective initially, it often results in hidden expenses, missed opportunities, and a weaker brand presence. Hiring a professional designer with years of experience not only ensures a visually stunning brand but also saves you time, protects your reputation, and sets you on the path to long-term success.

Investing in your brand is an investment in your business's future. So, the next time you contemplate taking the DIY route, remember that a professional designer can unlock the true potential of your brand, ultimately delivering a far greater return on your investment. Your brand deserves nothing less than the best, and that's precisely what a seasoned designer brings to the table.