How incorporating diverse perspectives into the creative workforce can lead to more innovative and impactful solutions.
Author - Michael K. Bigos
Diverse creativity refers to the integration of a variety of perspectives, experiences, and cultural backgrounds into the creative process. It recognizes that creativity is not limited to a single way of thinking or a single cultural tradition, but is instead shaped by a rich tapestry of experiences and backgrounds. I've foud this to be vital as I've lead creative teams in various types of projects and deliverables. Having a single-source-perspective seems like such an antiquated concept, however, it's still alarmingly prevalent in the business marketplace.
In an article published by USA Today in 2021, authors detailed "Racial justice in the workplace: In-depth look at diversity’s struggle to crack corporate boardrooms" where they described - in the wake of various police-related murders in the United States, corporate America pledged to do better, saying "it would diversify its leadership, encourage equity and take concrete actions to root out systemic racism." But, this article disclosed data related to previously undisclosed hiring records from dozens of top firms finding that more than a year later, various roles remain overwhelmingly disproportionate.
Having been in corporate America for the majority of my 20+ years as a creative professional - I've not been underexposed to these findings - especially within the tech/creative services industries. I simply consider it a responsibility to champion the progression of more diversity in these industries and especially within the creative landscape overall. First this is first - minorities must be pursuant of tech and creative careers in order for this 'voice' to have merit and value in the long term.
Pic Credits: COLIN SMITH/USA TODAY NETWORK
Creativity + Diversity
Incorporating diverse perspectives into the creative process can lead to more innovative and impactful solutions, as it allows for the exploration of a wider range of ideas and approaches. It can also help to ensure that the end product is more inclusive and accessible to a wider range of people. In my experiences, being the single-source of creative ideas for an organization is not only limiting, it has the potential to be damaging to the desired outcomes of the business and can paint a damning picture of the benefits and value the 'creative department' actually brings.
I see this mostly in small and thriving businesses. Yes, the need to have a workforce wear multiple hats as the business gains footing and begins to scale is understandable. However, if the business doesn't make an intentional decision to pivot towards more inclusivity and diversity - it can stifle it's growth-potential in the short and long-term.
Diverse perspectives: In order to foster diverse creativity, it is important to create an environment that values and encourages diverse perspectives.
6 Benefits to diversity + increased innovation:
Increased innovation can lead to improved competitiveness, customer experience, revenue, efficiency, employee engagement, positive impact on society, and competitive advantage. By fostering a culture of innovation, companies can reap these benefits and position themselves for long-term success.
I've found these six benefits to be refreshing and an extreme value-add to my immediate team of professional and the broader organization and/or business.
Stats from Facebook presentation: Managing Bias
6 Risks to having a lack of diversity in the creative workplace or organization:
When an organization lacks diversity, it may have a limited perspective and approach to problem-solving. This can lead to a lack of innovation and creativity, and hinder the organization's ability to adapt to changing markets and customer needs.
A lack of diversity in an organization can result in groupthink, where everyone thinks and acts in the same way. This can lead to poor decision-making, as different viewpoints and ideas are not considered.
Decreased employee morale:
If employees feel that their diversity is not valued or respected, they may become disengaged and have decreased morale. This can lead to high turnover rates and a negative work environment.
Decreased customer satisfaction:
If an organization lacks diversity, it may not understand or meet the needs of a diverse customer base. This can result in decreased customer satisfaction and loyalty.
A lack of diversity in an organization can result in missed opportunities to connect with diverse markets and customers, and to recruit and retain top talent.
Limited growth potential:
A lack of diversity can limit an organization's growth potential, as it may not have the skills and perspectives needed to succeed in diverse markets and industries.