Branding Made Simple
A blog is dedicated to making branding simple by educating business owners about creative services, design-thinking, and tips on how to successfully navigate common design-related challenges so you can get noticed and grow your business.
Bridging the Ignorance Gap:
Why Startups & Entrepreneurs Need to Hire - and What They Need to Know when Hiring Creative Service Professionals
Why Startups & Entrepreneurs Need to Hire - and What They Need to Know when Hiring Creative Service Professionals
Author - Michael K. Bigos
In the fast-paced world of entrepreneurship and startup businesses, there's often a crucial gap that needs to be bridged—the ignorance gap. This gap exists between the innovative minds behind startups and the need to hire creative service professionals.... Read More >>
The Truth of Do-It-Yourself Branding: Why Hiring a Professional Brand Identity Designer Is a Game-changer for Your Business
Author - Michael K. Bigos
DIY branding can be an incredibly time-consuming endeavor. As a business owner, your time is precious, and every hour spent on designing your brand is an hour taken away from growing your business. While DIY may seem cost-effective on the surface, the opportunity cost of not dedicating your time to strategic business activities can be substantial... Read More >>
Breathe; Rebranding doesn't have to be scary!
Author - Michael K. Bigos
The truth is - rebranding your product, service or company isn't that scary. It's a calculated risk based in data, understanding of your audience and the idea of adding value into areas of your company where otherwise, value had been amiss or at least, where there's untapped potential for deeper connection and loyalty. Read More >>
Stop 'Shouting' and Invite Them In
Author - Michael K. Bigos
Sure, it sounds good to be in the forefront of your industry, however, at what cost? Likewise, it may feel good to remain in the shadows of social media for the sake of 'remaining true' to yourself as a business owner but where is the balance?
Do you really need a logo?
Author - Michael K. Bigos
The answer is yes and no. Of course, you want to get noticed and stand out. So, it's easy, right? Maybe. Maybe not. Explore the reasons why you would or would not need a logo for your business or next 'big idea.'
5 Steps to Successfully Launch Your Brand
Author - Michael K. Bigos
Many people know of the individual items in formulation of their business's brand and recognize their importance. However, coincidentally, they are often unaware of how these aspects coincide, or in what order they should be tackled. This article will map out the steps needed to successfully launch or relaunch your business's brand into the marketplace.
Omni-Channel Customer Experiences:
An A to Z Journey for Your Customers
An A to Z Journey for Your Customers
Author - Michael K. Bigos
B2B commerce has been significantly influenced by B2C’s expedient and efficient buying journeys. Customers are preferring self-serve solutions more often. However, B2B’s nuances and complexities can be shifty. That’s why it is critical for business leaders and entrepreneurs to create thorough and considerate customer buying experiences across all touch-points.
Diverse Creativity:
How incorporating diverse perspectives into the creative workforce can lead to more innovative and impactful solutions
How incorporating diverse perspectives into the creative workforce can lead to more innovative and impactful solutions
Author - Michael K. Bigos
Overall, embracing diverse creativity can lead to more meaningful and impactful creative work that is reflective of the rich and complex world in which we live.