workshops that help create breakthrough ideas, clarity + alignment for entrepreneurs, small businesses and non-profits.



before you waste another dollar on a website or social media ads, you need to ensure your business's brand has the foundation to sustain the growth you anticipate.

The one-day branding workshop designed to provide the clarity, resources and actionable steps you need to successfully position and brand your business. 


the workshop...

discover your 'why'

What business are you really in?  Today, knowing the answer to that question for your company isn’t a ‘nice to know’, it’s do-or-die.

I'll help you focus and find clarity around your personal mission, ways to inspire others to join in, and how to make it real in the world. Each participant walks away with a series of immediate actions to apply to their expertise.

brand attributes

Express your business’s personality and values – build a comprehensive and consistent experience that resonates with your customers and nurtures lasting relationships with discovery exercises and tools to help uncover your brand’s attributes.  

These key factors are essential to your identity and how we ‘experience’ your brand and it’s touch-points.

brand positioning

Make yourself irreplaceable! “Positioning” is how you turn ideas into competitive advantage.  This module dives into HOW to communicate your offer and cause customers to both listen, then buy from you, rather than your competitor. 

Undifferentiated brands compete on price, while differentiated or charismatic brands are the ones which customers feel there is no replacement for – which equals positioning.

'one liner' +
story development

In this portion, I help you get to what that story is and how you use it to launch your new product or service. Together, we'll embark on a new way of thinking about story and how it's conveyed through experiences, instead of strictly through communications.

bonus materials included

Insights and Attributes of Successful Brands

We'll remove the veil of branding and marketing, simplifying the approach and narrative as well as explore key attributes of successful brands.

5 Design Elements You Need for success

Use these five elements in all designs and be assured your message is clear and actionable for your customers.

What You Need To Know:
Working with Creative Services

Nuggets to navigating the landscape when working with creatives, agencies and firms for your business - the Do's & Don'ts.

brandingbootcamp itinerary

9:00am - 4:00pm

One Day Branding Bootcamp Intensive
(Interactive Workshop)

8:00 am- Check-in 

9:00 am - Morning Workshop Sessions

12:30 pm - Lunch

1:30 pm - Afternoon Workshop Sessions

4:00 pm - Conclusion / Q&A

fireside chat (optional VIP cost)
6:00pm - 8:00pm

Fireside Chat (VIP) Q&A, Networking

6:00 pm - Fireside Chat + Q&A

7:30 pm - Networking  Social

8:00 pm - Conclusion

why you should attend this workshop

Most startups lack the necessary resources to brand their business from the ground up, and with brand strategy costing upwards of $10-30k, businesses often forego this stage in efforts to launch. This is extremely risky! 

Because of this, Michael K. Bigos is hosting a Branding Bootcamp Intensive where he guides you through the important phases of brand discovery, strategy, positioning and attributes associated with your business.  This workshop is designed to help you focus your business's offer and attain the verbal clarity to successfully position your business in the marketplace with confidence and surety.

getting started is simple!

Reserve your seat in the
1-DayBranding Bootcamp

Register and save your seat for the branding workshop for only $150.00. 

Cultivate your positioning and clarify your message

Immerse yourself in the workshop, and position your business for success.

Never waste another dollar on ineffective marketing

Confidence produces assurance to be profitable, saving time and money.

have any of these scenarios left you feeling stuck?

You don’t have a proven plan for your brand’s position
Explaining what you offer isn’t simple or clear
Your marketing feels like a giant money pit
You’re not confident that your marketing approach will work
You’ve got great ideas, but don’t know if they will be profitable
You’re ready to launch a business but have NO idea where to start
You’ve got the passion and drive to make things happen, but feel stuck
You’ve spent endless time seeking answers only to feel confused and overwhelmed

If so, sounds like you need brand clarity

bootcamp attendees were asked…
how was your experience?


It was super informative, interactive and engaging!


I’ve always been impressed by the quality of branding and marketing you produced however the workshop gave much insight on why you are successful. The workshop made you really think about all facets of branding beyond surface level.


I truly enjoyed the authenticity and thoroughness of the training. This bootcamp allowed me to focus my thoughts on how I can better articulate my needs. Lastly, the nourishment provided throughout the day was excellent!


I liked the fill in the blanks- Pick 10 words, now make it 5, now make it 3, etc- it broke the overwhelming task of determining your brands identity into bite size pieces.


It felt like a one on one session.


Michael was a true professional who amplified each participants contributions.


michael k. bigos
Brand Identity Specialist & Designer


I believe good design is good business.  Businesses who can effectively position themselves in the marketplace with clarity gain a competitive advantage in a connected world.

Michael K. Bigos is a Brand Identity Specialist, Digital Designer and Consultant with over 20 years experience, located in the greater Tampa, Bay Area. Driven by his love for the ‘little guys”, Michael uses design-thinking to solve business-problems and provides start ups, entrepreneurs and small businesses with a proven method to successful position their business with clarity and focus. Michael's experience has afforded him the opportunities to provide creative solutions for commercial brands such as Walmart, Samsung, Hoover, and Nature's Harvest.  Since becoming a designer in 1999, Michael has also helped various small businesses, entrepreneurs and startups both locally and around the world.


Grateful to have helped these audiences…

get clear.  get noticed.  grow your business.

I’ll see you inside!