What business are you really in?  Today, knowing the answer to that question for your company isn’t a ‘nice to know’, it’s do-or-die.

I'll help you focus and find clarity around your personal mission, ways to inspire others to join in, and how to make it real in the world. Each participant walks away with a series of immediate actions to apply to their expertise.

Express your business’s personality and values – build a comprehensive and consistent experience that resonates with your customers and nurtures lasting relationships with discovery exercises and tools to help uncover your brand’s attributes.  

These key factors are essential to your identity and how we ‘experience’ your brand and it’s touch-points.

Make yourself irreplaceable! “Positioning” is how you turn ideas into competitive advantage.  This module dives into HOW to communicate your offer and cause customers to both listen, then buy from you, rather than your competitor. 

Undifferentiated brands compete on price, while differentiated or charismatic brands are the ones which customers feel there is no replacement for – which equals positioning.

In this portion, I help you get to what that story is and how you use it to launch your new product or service. Together, we'll embark on a new way of thinking about story and how it's conveyed through experiences, instead of strictly through communications.